Master of Arts in Fashion Marketing

Graduate students will meet the following student performance criteria:

Specialty Skills

• Reunir, analisar e aplicar pesquisas quantificáveis de mercado macro e micro para identificar oportunidades de marketing e fornecer soluções de marketing
• Desenvolver planos de marketing viáveis aplicando insights estratégicos do consumidor, tendências emergentes do mercado de moda e inovações digitais conforme apropriado ao projeto
• Demonstrar uma compreensão das implicações financeiras da marcação de campanhas e negócios de moda em geral, estabelecendo orçamentos e metas financeiras realistas e criando planos de gestão financeira apropriados e matrizes de controle
• Desenvolver soluções de marketing criativas e inovadoras que sejam aplicáveis a um negócio de moda específico

Technical Skills

• Crie materiais de apresentação envolventes para comunicar soluções de pesquisa e marketing usando princípios básicos de design e software padrão do setor

Comunicação verbal e escrita

• Apresente ideias e conceitos com clareza usando linguagem específica da indústria da moda e de marketing

Collaborative Skills

• Collaborate effectively to produce creative projects

Professional Readiness

• Produce a cohesive portfolio tailored to reflect career goals

Academy of Art University Learning Outcomes

Graduates of the Academy of Art University will demonstrate the ability to:

• Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design.
• Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge.
• Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field.
• Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles.
• Evaluate work in their field, including their own work, using professional terminology.
• Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products.
• Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design.

Academy of Art University offers some of the best training and hands-on experience to help accelerate your career. We pride ourselves in doing an exceptional job preparing you to excel in your future fashion careers. Our degree programs are designed to equip aspiring fashion professionals with a comprehensive toolbox of marketable skills that lead to success in the fashion industry.

Fashion Designer

Based on your conceptual vision, your grasp of fashion direction, and your ability to anticipate designs that will appeal to consumers, you will transform your fashion inspirations into original collections of clothing. Sketch, select colors and fabrics, and give direction to make the products you design.

Design Director

Oversee trends, color, and fabric direction for upcoming seasons across all product lines as a design director for a fashion label. You will manage design teams, oversee manufacturing and marketing, and set the direction for a brand voice to create the future of fashion.

Executive Editor

Responsible for overseeing, planning, and directing all editorial content, the executive editor is the voice of any fashion publication. You will develop budgets, manage staff and contractors, oversee quality control, and innovate in the print and digital spaces in this fast-paced industry.

Fashion Editor

Supervise the process of creating, developing, and presenting content for a fashion magazine as a fashion editor. You will supervise teams, conceptualize, and style photo shoots, curate photography, research industry trends, and choose items for publication in this fast-paced and exciting career.

Patternmaker

Turn a designer’s vision into a finished garment as a pattern maker. You will break down garment designs into workable patterns, transfer them onto fabric, and create the design blueprints for manufacturing.

Stylist

As a fashion stylist, you will provide on-set art direction for editorial and catalog fashion shoots and support merchandising strategy with the brand and theme-based shoots

Knitwear Designer

You will create ideas for a range of products, including sweaters, cardigans, knit jackets and coats, knit dresses, and knit accessories. A wide variety of environments will be open to you - from retail brands to boutiques to freelancing, and you will work with apparel manufacturers to create men's, women's, and children's fashions for the mass market.

Textile Designer

You will research, draw, and design seasonal prints for fashion, interiors, and other surfaces using both hand-drawing and computer skills. Design repeat patterns and graphic prints for the home and apparel. Create and inspire the next wave of textile designs.

Visual Merchandising Director

As a visual merchandising director, you will help promote the image, products, and services of retail and wholesale businesses. You’ll create eye-catching displays using visual and graphic elements and organize brand-related special events.

Unit Requirements

Curriculum

Semester 1

• FSH 616: Dinâmica da Moda (Principal)
• FSH 643: Técnicas Digitais para Moda (Principal)
• GLA 613: Fashion, Arts, and Influence (Graduate Liberal Arts)

Semester 2

• FSH 630: Estratégia de Marketing de Moda (Principal)
• FSH 652: Tendências globais de consumo na moda (principal)
• FSH 677: Análise Financeira e de Negócios Aplicada à Moda (Principal)

Semester 3

• FSH 654: Estratégia Integrada de Comunicação de Marketing de Moda (Principal)
• FSH 655: Marketing Digital e Mídias Sociais (Principal)
• FSH 658: Marketing Global e Mercados Emergentes (Principal)

Semester 4

• FSH 657: Varejo on-line e comércio eletrônico (principal)
• FSH 700: Professional Practices & Portfolio for Fashion (Major)
• FSH 807: Projeto Final de MA: Projeto Capstone (Principal)