Mestrado Global em Ciência de Dados e Análise Empresarial

During the Master's courses, students will have the opportunity to practice with various programming languages ​​and software tools, including R, Python, Jupyter Notebook, and Google Colab. They will also explore important data storage and processing architectures, such as those based on Apache, and delve into innovative Data Mesh concepts within the Elasticsearch stack. The curriculum will equip them with knowledge and skills in cutting-edge technologies such as Artificial Intelligence, Machine Learning, and Deep Learning, including Neural Networks and modern AI, such as ChatGPT. Students will participate in hands-on labs covering activities such as data connection, exploration, analysis, and presentation. Additionally, they will take part in a 36-hour Hackathon, working on real-world challenges with actual datasets.

Strategic thinking and planning

During the first module of the Master in Data Science, students will learn to:

• Develop and implement the marketing and sales strategies necessary to achieve planned objectives.
• Conduct strategic marketing, brand, and sales management, as well as design thinking and product development activities.
• Identify opportunities, threats, and possibilities for change within the business environment, orienting strategy based on potential sales and marketing scenarios.
• Use different marketing mix policies to create, communicate, and deliver values ​​effectively through strategic thinking.

During the second module of the Master in Data Science and Business Analytics, students will learn to:

Ciência de dados e análise de negócios:

• Ciência de dados e transformação de negócios
  Negócios baseados em dados
• Introduction to Data Science tools and languages

Technologies and Architectures:

• Distributed Architectures and
  Apache Data Mesh: Hadoop, Hive, Impala, Spark MongoDB, and NoSQL technologies
• Elasticsearch, Apache Lucene
• IoT data analytics and real-time data analytics (Kafka and InfluxDB)

Artificial Intelligence, Machine Learning, and Deep Learning:

• Data Mining
• Machine Learning, Deep Learning
• Neural networks, LLM, and modern artificial intelligence
• Advanced and Forecasting Analysis
• Text and Image Detection and Recognition
• Natural Language Processing (NLP)
• Cloud Solutions

Business Analysis Tools:

• Jupyter Notebook and Google Colab
• KNIME and Google Data Studio
• Data Science Libraries
• R and Python languages ​​in practice

During the third module of the Master in Data Science, students will learn to:

Advanced Analysis:

• Microsoft Power BI, M, and DAX
• Tableau (Salesforce)
• Data Evaluation
• Data Presentation Techniques

Risk Management Decision Making:

• Risk Analysis and Assessment
• Risk management
• Process Mining
• DSS and Data-Driven Decision Making

Data Governance:

• Data Management: Ethics, Intellectual Property, and Data Protection
• Data Quality
• Data Notarization (Blockchain)
• Agile Scrum Framework
• Business Ethics and Corporate Social Responsibility

Why Electives?

The Rome Business School aims to create future managers, entrepreneurs, and professionals ready to reap the benefits of digitalization, become global, and have a positive impact on society.

Elective courses are the perfect tools for students to increase their employability with targeted and in-demand skills:

• they help students create a market niche and become more competitive.
• they help students learn about courses they might not otherwise encounter.
• They offer a unique curriculum that develops specific life and career skills.
• are divided into 4 main areas of interest: Innovation and Growth, Technology and Digitalisation, Industry Focus, and International Business.

Practice Lab | In partnership with Tableau

The Rome Business School Practice Lab is where theoretical concepts are put into practice and participants learn through experience. Tableau Software is an American company specializing in interactive data visualization software focused on business intelligence.

In the Tableau Lab the students:

• They will actively work on data preparation with Tableau Prep Builder
• They will perform data analysis and visualization with Tableau Desktop
• They will gain practical knowledge for data preparation, modeling, and exploration
• They will include calculations in Tableau
• They will create visualizations and dashboards to present and analyze data

Business in Action - Hands-on Lab

Session 1: How to Find Sources to Identify Global Trends. Insight into global trends shaping the world today – guest speakers from UN, UNIDO, ILO. Examples of Global Trends: ​

1. The Future of Work
2. AI, Blockchain, and Technology
3. The World in 2030 – Future Scenarios (UN, IMF, ECB)

Session 2: Understand the impact of global trends on businesses and explore ways businesses can adapt and transform based on future trends and forward-looking strategies.

An educational experience

At the end of your training experience, you will have the opportunity to demonstrate your skills by taking on a real business challenge. Leverage your talents to identify opportunities and create a truly innovative strategy.

Tackling a real business challenge. You can choose to be part of a small team and design an innovative marketing business plan or a functional operational plan based on theoretical research.

Rome Business School offers a comprehensive training program designed to provide participants with a competitive advantage in the market. Through careful analysis of international experiences, the school has developed a modern curriculum covering advanced managerial trends and techniques.

• Modern Training Offer: Courses focus on advanced managerial trends and techniques, including intercultural management and business-oriented social media usage.
• Highly Qualified Teachers: Faculty members are selected for their professionalism and experience, ensuring the delivery of both conceptual frameworks and practical insights.
• Career Services: Personalized services such as internship opportunities, CV reviews, and networking support help students access and thrive in the job market.
• Alumni Network and Community: Participants gain access to the Rome Business School Alumni Network, fostering ongoing connections and professional development opportunities.
• Loyalty Rewards: A loyalty card system offers points accumulation and discounts on training courses for participants.
• Unique Learning Content: Courses feature cutting-edge teaching content regularly updated based on cultural trends, accompanied by comprehensive study materials.
• Flexible Study Methods: Various study methods are available, including on-campus, remote, and in-house options to accommodate diverse learning needs.
• Applied Teaching Method: Courses incorporate exercises and real-life case studies to enhance learning and relevance for the job market.