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NOVA IMS - Information Management School Master's Degree in Data-Driven Marketing, with a Specialization in Marketing Research and CRM
NOVA IMS - Information Management School

Master's Degree in Data-Driven Marketing, with a Specialization in Marketing Research and CRM

Lisbon, Portugal

2 Years

Inglês

Tempo integral

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Sep 2024

EUR 6000

No campus

Introdução

The Master's Degree Program in Data-Driven Marketing, with a specialization in Marketing Research and CRM, fills a gap in the high-level training of managers, technical staff, and other experts in marketing. It is especially targeted at technical staff and market researchers, as well as professionals involved in customer relationship management.

Its main goal is to provide excellent and balanced training, with a conceptual component and marketing methodology with quantitative aptitude, as well as practical training that draws on case studies and project development.

Length

The program lasts 4 semesters. The classes will start in September 2024, end in June 2025, and run after working hours (after 6:30 p.m.), 2 to 3 times a week.

Alunos ideais

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Currículo

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