MSc Strategic Marketing and Consulting
Birmingham, Reino Unido da Grã-Bretanha e Irlanda do Norte
DURAÇÃO
1 Years
LÍNGUAS
Inglês
RITMO
Tempo integral
PRAZO DE INSCRIÇÃO
Solicitar prazo de inscrição
DATA DE INÍCIO MAIS CEDO
Sep 2024
PROPINAS
GBP 31 878 / per year *
FORMATO DE ESTUDO
No campus
* for International students | Home students: £16,290
Introdução
Advance in your career with the industry-led consulting programme to become a future marketing leader.
We will focus on developing your strategic marketing and consulting knowledge; professional skills and your understanding of the latest advances in strategic marketing, thinking and research.
In a complex and evolving marketing world, marketing professionals with the ability to think strategically, creatively and responsibly are in high demand by organisations across the globe. This course will help to prepare you as a marketing industry professional; customer success specialist and thought leader of the future.
Innovative, industry-led teaching
Professional seminars, real-world projects and industry involvement in module delivery will enable the MSc Strategic Marketing and Consulting course to help you prepare for specialist careers in strategic marketing and/or consultancy. Our modules will directly develop many sought-after skills through problem-based learning in a strategic marketing context. The modules will cover subjects such as analytical marketing insights; and digital and innovative marketing. Small group teaching will focus on building critical analysis, decision-making and reflective skills through intensive theoretical and industry-based seminars.
We will equip you with the critical and analytical skills required for a new digital (industry) environment. We will focus on how artificial intelligence (AI) and digitalisation are shaping marketing practices for the new digital and social media age. You will not only learn how to generate data, but how to turn this data into marketing and business strategy for future decision-makers and industry specialists.
Why study at Birmingham?
- The University of Birmingham is one of the only research-led institutions to offer a specialist programme in Strategic Marketing and Consultancy. The course focuses on developing strategic decision-making and consultancy skills, unique to the postgraduate marketplace.
- You will benefit from the Birmingham Business School Future Ready Graduate Framework, developed to prepare you for the future of work and enhance your experience and graduate attributes.
- Birmingham Business School is part of an elite group of global business schools and holds Triple-Crown accreditation from leading bodies AMBA, EQUIS and AACSB. The School is also a signatory of the Principles for Responsible Management Education (PRME).
- You can develop your understanding of business in a practical way, by working on real-time projects with top global companies through our Future Leaders Certificate.
- This course is accredited by the Chartered Institute of Marketing. You will be able to gain industry-recognised qualifications at an accelerated pace, including the CIM Certificate in Professional Marketing or the CIM Certificate in Professional Digital Marketing.
Admissões
Currículo
Unless indicated otherwise the modules listed for this programme are for students starting in 2024.
Além do seu Projeto Individual (no valor de 60 créditos), deverão ser cursados os seguintes módulos que valem 20 créditos cada:
- Questões contemporâneas de marketing global e responsabilidade
- Resolução de problemas e marketing estratégico como prática
- Marketing Estratégico e Gestão
- Insights analíticos de marketing
- Habilidades e práticas de consultoria
- Marketing Digital e Inovador
Please note: The modules listed here for this programme are regularly reviewed to ensure they are up-to-date and informed by the latest research and teaching methods. On rare occasions, we may need to make unexpected changes to compulsory modules; in this event, we will contact offer holders as soon as possible to inform or consult them as appropriate.
Resultado do programa
Iremos dotá-lo com as habilidades críticas e analíticas necessárias para um novo ambiente digital (indústria). Iremos focar-nos em como a inteligência artificial (IA) e a digitalização estão a moldar a prática de marketing para a nova era digital e social media. Você não só aprenderá a gerar dados, mas também como transformar esses dados em estratégia de marketing e negócios para futuros decisores e especialistas do setor.
Acreditações
Bolsas de estudo e financiamento
Discover our unique scholarship offers
At Birmingham Business School we offer a wide variety of scholarships for our new MSc students in 2024.
These awards are available to both UK and international applicants and range in value from partial to full tuition fee support.
What funding is available?
- Dean's Responsible Business Scholarships
- MSc Economics Scholarships
- MSc Supply Chain Management Scholarships
- MSc Sustainable Innovation and Entrepreneurship Scholarships
- UK/Home Scholarships
- European Scholarships
- Indian Subcontinent Scholarships
- African Scholarships
- Rest of the World Scholarships
Taxa de matrícula do programa
Oportunidades de carreira
Você trabalhará com os principais acadêmicos da Business School e profissionais da indústria para desenvolver habilidades de empregabilidade tão necessárias, como criatividade e inovação, liderança, comunicação, competência digital e negócios responsáveis.
O curso foi desenvolvido para aprimorar planos de carreira em diversas áreas, incluindo funções seniores de marketing ou consultoria e futuros CMOS. Estas funções podem ser nos sectores público, privado ou de caridade, onde há uma grande procura de graduados que possam realizar pesquisas, analisar informações e, em seguida, formular e avaliar programas de atividade.
Principais empregos nesta área
- Planejador de propósito
- Engenheiro de Fidelidade
- Comerciante intermarcas
- Gerente de Humor e Empatia
- Marketing strategy consultant
- Marketing Executive
- Analista de estratégia
BBS Careers and Careers Network
As a Birmingham Business School student, you will benefit from two award-winning Careers teams.
Careers Network is the University of Birmingham careers and employability team offering: career fairs, employer events with top firms across the UK, start-up and entrepreneurial activities, and support. Internships and bursaries are also available exclusively to University of Birmingham students.
BBS Careers é um serviço dedicado para alunos da Birmingham Business School. A equipe oferece orientação, suporte e oportunidades de experiência de trabalho, adaptadas a estudantes de escolas de negócios, para ajudá-los a ter sucesso durante e após a universidade.
Oferecemos workshops, eventos para ex-alunos e empregadores e consultas individuais. Isso o ajudará a desenvolver suas habilidades e aprender como enviar inscrições de estágio e pós-graduação de alta qualidade.
BBS Careers is one of a few, if not the only business school career service to offer life-long support.
We are here to support you! Whether you are applying for a postgraduate end-of-study internship, a graduate job, or applying for a management role five years after graduation.